We do all the analysis on their target group of customers, their body shape and sizing, and provide a recommendation. Speaking with COO Jason Wang on the development of the company, he said, “Today, we’re using digital to help us to get a more efficient supply chain. Alvanon is able to make digital samples and provide uniquely tailored models from their agency. Their models help aid in the design process too - the consistency it provides across the product life cycle can cut physical sample production by 80%. It has previously provided the fit models for “Next in Fashion,” the design TV series from Netflix. Assembled from global data sets, the models are based on existing body shapes and sizes, unlike the outdated models currently used by most fashion brands. Making 3D models streamlined across digital and physical formsĢ0-year-old Alvanon creates realistic models in various body shapes through its 3D virtual bodies program and the Alvanon Body Platform. Companies like Alvanon, a global fashion innovations and product development company, and Volumental, a leading footwear technology company, are hoping to change the industry and create a better fit experience while also equipping consumers with data on their own measurements using AI, digital imaging and machine learning. 73% of returns occur due to a retailer-controllable actions such as reducing stock and digitising inventory, according to Incisiv’s 2021 Retail Returns report. Although what has changed significantly is how many clothes are returned now because of inaccurate measurements that vary across a never-ending option of brands. One of the solutions to combat this waste in digital technology, with digital sampling and 3D models that can not only help within the supply chain but also solve customers’ fit issues by creating realistic body models for clothing and footwear.Ĭommercial clothing size measurements have largely stayed the same since the ’70s. This approach has led to large amounts of materials being wasted, with 25% of resources getting incinerated, down-cycled or dumped in supply chains globally, according to a white paper by Reverse Resources. When it comes to samples, imagery and production, physical textiles have been the standard in fashion.

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